Roles
Executive Bios
Scott Hallenbeck, Executive Director
Scott Hallenbeck has led USA Football, the national governing body of America's favorite sport on youth and amateur levels, since 2005. He oversees all aspects of the organization, including football development, communications, corporate partnerships, and membership programs.
Under Hallenbeck's leadership, USA Football has built senior and junior national teams for international competition, produced industry-leading resources to further strengthen coaching and officiating within America's No. 1 sport, established a $500,000-per-year equipment grant program, and kicked-off a ground-breaking volunteer youth coach background check subsidy program to ensure positive football experiences for the game's millions of young players.
In 2008, USA Football established coaching, officiating, and commissioner membership programs, including a nationally-endorsed Certified Coaching Education Program (CCEP) at usafootball.com. The organization conducts 40 full-day youth football coaching schools in more than 30 states as well as 37 state leadership forums uniting the youth football community through best practices and information sharing. The independent non-profit also conducts exclusive football-related research and recently re-established usafootball.com with dynamic features and content, making it a top destination for football development information.
Hallenbeck serves as executive committee treasurer for the International Federation of American Football (IFAF), the sport's global amateur umbrella organization consisting of more than 40 member countries on five continents. He is president of the Pan-American Federation of American Football (PAFAF) and leads all aspects of U.S. national football teams for IFAF Senior and Junior World Championships, each held every four years.
Hallenbeck established his own company in 2002, Links Marketing LLC, prior to joining USA Football. Links Marketing developed strategic cause-marketing programs for non-profit and for-profit clients including Easter Seals, Major League Baseball, and Boys & Girls Clubs of America. He began his professional career in sports at the U.S. Olympic Committee in 1991 and served the USOC during the 1992 and 1994 Olympic Games. Hallenbeck served Reebok in 1994 and 1996 in Global Sports Marketing capacities and in 1995 was a vice president for Turner Broadcasting's Goodwill Games production.
An honors graduate of Franklin Pierce University in Rindge, N.H., Hallenbeck resides in McLean, Va., with his wife and two children.
Carl Peterson, Chairman
USA Football, the sport's national governing body on youth and amateur levels, announced Carl Peterson as its chairman on June 16, 2009.
A successful football scout, coach and NFL team executive for more than 40 years, Peterson holds a key leadership role within the independent non-profit organization.
Peterson, best known as one of the NFL's most successful team executives with the Kansas City Chiefs (1989-2008), cut his teeth in the game as a high school coach before advancing as a coach on the college Division II and Division I-A levels from 1966-75. After serving as receivers coach at his alma mater UCLA (1972-75), Peterson followed Bruins head coach Dick Vermeil to the Philadelphia Eagles in 1976 to become the team's director of player personnel. Peterson helped the Eagles earn their first Super Bowl berth in 1980.
In 1982, Peterson was hired as the general manager and president of the United States Football League's Philadelphia Stars, where he led the team to a 7-1 postseason record and two league championships before joining the Chiefs in December 1988. The Chiefs had made just one playoff appearance in the 15 seasons prior to Peterson's arrival. Under his leadership, the team enjoyed 13 winning seasons, advanced to the postseason nine times and earned four AFC West divisional championships.
Peterson presides over USA Football's Board of Directors and offers insight toward USA Football initiatives.
USA Football's Officers and Board of Directors:
- Carl Peterson, USA Football Chairman
- Scott Hallenbeck, USA Football Executive Director
- Ray Anderson, NFL Executive Vice President of Football Operations
- Jason Belser, NFLPA Senior Regional Director
- Joe Browne, NFL Executive Vice President of Communications & Public Affairs
- Jon Butler, Executive Director of Pop Warner Little Scholars, Inc.
- Tom Cove, Sporting Goods Manufacturers Association (SGMA) President & CEO
- Carl Francis, NFLPA Director of Communications
- Alexia Gallagher, NFL Youth Football Department Director
- Bob Gardner, National Federation of State High School Associations CEO
- Roger Goodell, NFL Commissioner
- Mark Meana, Fairfax County (Va.) Youth Football League Chairman
- Brian Mitchell, NFL Alumnus and Former NFL All-Star
- Keith Rucker, NFL Alumnus and High School Football Coach
- Frank Sanchez, Boys & Girls Clubs of America Vice President
- DeMaurice Smith, NFLPA Executive Director
- Grant Teaff, American Football Coaches Association Executive Director
- Deborah Yow, University of Maryland Athletic Director
